Azza Youssif is always looking for new inspiration. The stylist, writer, and Fashion Director of GQ France has created a body of work characterised by innovation and progress. “Being inspired by people’s stories and wanting to tell them… That’s what keeps me going.”

You have to look for creative spurs in unexpected places. “Movies lift me up. Sometimes you watch a movie and it can really change your spirit and give you a new perspective on life.” Any recent examples? “The film Midsommar really blew me away. It really excited me and also made me want to create something exciting.”

Azza is poise personified in the Crimson petal earrings and spiral ring. The fiery rubies reflect her passion for new connections and experiences. “What I enjoy the most is meeting people and interacting creatively with them.”