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A change driven mindset and a set of values we live by everyday.
Our mission
At Unsaid, our ambition is to build a brand that makes a meaningful difference - to people and to the planet. This is our core definition of success, and as a result we are consciously reflecting on our actions at every juncture, to ensure we are improving across all areas of the business.

Is our environmental impact reducing year on year? Are we minimising the amount of waste created? Are we building a healthy and inclusive workplace? Are we creating equal opportunities? These are questions we ask ourselves every day. As we strive to build a brand that we are proud of, we know that every step counts. In 2020, we reevaluated our company goals and committed to targets in four broad areas: renewable energy, recycled materials, carbon neutrality, and equal and ethical practice.

“Transitioning to a solar
powered lab in Surat
and powering our
Antwerp office with
renewable energy,
has been an important

Clean energy
All our jewels are exclusively created with lab grown diamonds. Every Unsaid diamond grown in our lab is powered with renewable energy.

We use natural gemstones only when current technology limits the possibility of creating a specific colour. While this only comprises a marginal 2% of all the stones that we use, we are continuously investing in new technology to ensure we can reduce the use of all mined stones and further reduce our impact on the planet.
Recycled materials
Unsaid is an eco-conscious brand. Our in-house materials, if not lab-grown, are recycled from previously existing metals melted down and repurposed for each solid gold piece. Currently, only thin chains and locks are not made from precious recycled metals. In addition, our packaging is FSC certified and made with fully recyclable paper.
Carbon neutral
Building towards a fully carbon neutral business, we conducted an in depth study of our footprint across of our supply chain, including growing, cutting and polishing diamonds, crafting jewellery, and as well as shipping and transportation. Transitioning to a solar powered lab in Surat and powering our Antwerp offices and store with renewable energy has been an important milestone towards reducing our emissions. With a series of outlined actions, we are designing a plan to reduce our CO2 emission by 30% in 2023, a further 30% by 2024, and finally achieve total carbon neutrality by 2025. Steps towards this target include eradicating the use of virgin plastic across the business, recycling and repurposing all our surplus material and transitioning more of our operations to renewable energy sources.
We are committed to creating diverse and inclusive teams, across our offices in India and Belgium, as well as in our retail locations. Being a modern global brand means we are a team of different nationalities and backgrounds; a fusion of cultures that brings a fresh and eclectic perspective to everything we do.

We stand for ethics and equality and being an organisation that fosters ethical practices and equal opportunities for men and women is important to us. Currently, 32% of our total employees are women, including teams across diamond cutting, manufacturing, design, and sales. In addition, 45% of our management team are women led. As a part of our hiring process, we are conscious of increasing the total number of femal employees to at least 40% in the next two years.

"Are we building a healthy and inclusive workplace? Are we creating equal opportunities? These are questions we are asking ourselves everyday."

- Shraddha Mehta, Co-founder
Explore more
Lab grown diamonds
Lab grown diamonds
The future of diamonds, grown and created with renewable energy.
Read more
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